Another reason that the cost of vegetarian eating is often higher than a "normal" diet comes from the fact that vegetarians are still in the minority. So prepared vegetarian foods and vegetarian only restaurants are rare. And to be able to make a profit, these specialty stores must charge a lot because they are specialty stores. Unfortunately, even though we see the vegetarian community as a supportive one, if you are going to be able to afford the vegetarian lifestyle, you are going to have to learn to cut costs.
Cutting costs means eliminating shopping at "boutique" vegetarian markets and no more eating out. Or at least it means cutting down on the eating out significantly. You can buy fresh vegetables and fruits at farmers markets or grocery stores that are just as valid as vegetarian options as any you get as a specialty store. Using a good food processor and other means, you can chop, dice, boil and puree just about any kind of vegetarian meal that you might be able to imagine getting in a restaurant. And at a much lower cost. Not only that but the leftovers can go into a compost pile to make fertilizer for your garden when you can grow your own vegetables next spring.
That "grower to consumer" market that often surfaces as a farmer's market is a great way to save lots of money also because you are buying your produce directly from the farmer and you cut the grocery store out of the loop entirely. One way to make sure you capitalize on every opportunity to buy inexpensive produce is to work as a community. Get about a dozen vegetarian families working together to always be on the lookout for a great buy. One might find a small farmer's market or roadside stand that is selling produce far below grocery store prices. Another might find a farmer who will basically give his food away just to clear the field. With some coordination, you could field an army of vegetarians to grab those bargains while they are fresh and stock everybody's kitchen with low cost fresh produce.
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